“Why is it always sad to talk about disasters?, suffer, it's boring after a while,” said one of the participants whose name cannot be mentioned like Voldemort in the Harry Potter series.
DC friends, of course, you really know how the news about disasters that are circulating in the media are busy, sometimes we even become paranoid and annoyed by him. Flood disaster every year, not to mention the landslides and tornadoes that always appear, let alone the earthquake that happened in a few seconds but news of the impact of the misery can appear for months. All news of grief continues to be fed until we spit ourselves out. However, there are other things that we should be aware of.
We don't just need news about the misery of disaster victims or the damage that has occurred everywhere. One thing we should know is that a similar or worse disaster could happen in the future if we are not prepared. One way to inform the public about the threat of disaster is to use the media.
Disasterchannel.co is supported by the Asia Pacific Alliance for Disaster Management Indonesia (APADM Indonesia) holding creative writing classes for disaster risk reduction campaigns on 31/01/2023. Participated by various participants from different regions and backgrounds which were held in a hybrid manner via the zoom application and at the Salihara Art Center, Sunday market, South Jakarta.
The all-black quiet space seemed to become colorful with the display given by S. Daily View, a well-known senior copywriter. All DC friends who attended were given the five most effective tricks for disaster risk reduction campaigns with social media capital.
First step, we must understand the kinds of creative writing. If we want to campaign for disaster risk reduction, then we have to create creative writing with that purpose.
Second step, we must set focused goals, simple and not much so that it can be easily done.
Third step, we must know who we are communicating with in every campaign product that is made.
Step four, try to make your website or social media look attractive. Make an interesting title to invite readers to visit the website that we have.
The last step, We are in the era of media convergence, then we have to collaborate with other media.
Almost all Indonesian netizens like trivial content which when we see or read it can make us laugh. It's different from disaster content, which can be said to be so-so. They don't even attach importance to disasters in their life. How can we carry out a disaster risk reduction campaign in an environment like this?. one way is that we have to try various creative writing recipes to be able to surf the current wave. (LS)
